Bit9 + Carbon Black is now Carbon Black
Next-Gen Endpoint Security solutions provider simplifies its brand and product names
Bit9 + Carbon Black, provider of Next-Generation Endpoint Security (NGES) solutions, has rebranded to Carbon Black.
While the name has changed, there are no changes to the company’s strategy, product portfolio, technology direction and investments, the company says.
“Two years ago when Bit9 merged with Carbon Black, we combined our names to send a message to the market,” said Patrick Morley, Carbon Black CEO. “We wanted to emphasise that Bit9, well known for its superior endpoint threat prevention, was joining with an emerging leader in endpoint threat detection and response. The combined name was always meant to be temporary until we achieved leadership in Next-Generation Endpoint Security. Having reached that goal—IDC reported recently that the company has 37 percent market share, nearly three times that of the nearest competitor—it’s time to simplify our brand.”
The company also is changing the names of its products to reflect the Carbon Black brand: The Bit9 Security Platform is now Carbon Black Enterprise Protection; the Carbon Black product is now Carbon Black Enterprise Response while the Threat Intelligence Cloud is now Carbon Black Threat Intel.
The company’s sales and marketing materials now reflect the new product names. The changes will be fully integrated into the products at their respective next major updates in 2016, the company added.