Home / / Apple expected to announce almost-flat iPhone growth

Apple expected to announce almost-flat iPhone growth

Cupertino releasing its earnings today

Apple expected to announce almost-flat iPhone growth
Apple is expected to announce iPhone sales of around 75m in the holiday quarter

Apple, which unveils its earnings today, is expected to report the slowest ever iPhone sales growth, with analysts predicting increased sales of around 1%.

The figure is well below the double-digit growth that Apple has enjoyed with the release of previous iPhones. It suggests that Apple tapped into a new market with the release of the larger-screen iPhones 6 and 6 Plus, and that, with this generation of devices, the iPhones 6S and 6S Plus, consumers have been less willing to upgrade.

That said, the 6S and 6S Plus did see record-breaking sales on its opening weekend. However, with the previous generation having seen such strong sales, the handset line has big shoes to fill.

Apple is expected to announce iPhone sales of around 75m in the holiday quarter, from October to December. This would be an increase of 1.3% over the previous year, compared to the 46% year-on-year jump in iPhone sales that occurred with the release of the iPhone 6 and 6 Plus.

The slowing growth in iPhone sales has investors worried, with Apple's income extremely dependent on sales of the device.

Apple's shares have slid by around 10% since October.

 

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