Huawei smartphone business in sharp growth
Brand market share now third globally behind Samsung and Apple
Huawei’s consumer business group, incorporating its mobile phones and tablets division, grew by nearly 70% last year to more than $20 billion.
Richard Yu, head of the consumer business group, revealed at CES that Huawei shipped 108 million smartphones, a substantial 44% increase from the 78 million shipped in the previous year. Huawei attributes the sharp increase to strong sales of its flagship smartphones in Europe and a growing market share in the Middle East and Africa region.
Those numbers, Yu said, gave Huawei a nearly 10% market share of the global smartphone market in September, placing the brand in third place behind Samsung at 28.3% and Apple’s 11.8% share.
Huawei has also announced the global launch of its Mate 8 handset at CES. The latest iteration of the Mate series, the Mate 8 features a metallic unibody design, massive 4,000mAh battery, improved camera and fingerprint sensor at the back.
Huawei has been one of the big winners in 2015, at a time when other major smartphone vendors have been struggling to maintain their market shares and profits. 2016 looks even brighter for Huawei, thanks to key partnerships developed with Google that saw the launch of the Nexus 6P as well as a range of highly rated smartwatches.