TP-LINK Middle East appoints Redington Gulf as distributor for KSA
Regional VAD will supply resellers and retailers the vendor’s retail and SOHO product portfolio in Saudi Arabia
TP-LINK Technologies Co Ltd, a global provider of SOHO, wireless LAN (WLAN) and SMB networking products, has appointed regional IT distributor Redington Gulf, as its authorised distribution partner to handle its entire consumer product range in the Kingdom of Saudi Arabia (KSA).
In terms of the agreement, Redington Gulf has been granted rights to distribute TP-LINK's entire consumer products range to retail partners and resellers across KSA.
According to the vendor, partnering with Redington Gulf, one of the leading IT distributors in the Middle East, was a natural progression for TP-LINK as it looks to strengthen its retail and dealer channel footprint in KSA and the wider Middle East.
Conrad Yang, country manager, KSA at TP-LINK Middle East, said the agreement with Redington Gulf in Saudi Arabia is a mutual one and aims to benefit the entire retail and reseller channel ecosystem in Saudi Arabia.
Yang said the alliance defines the right path for both TP-LINK and Redington Gulf to develop a robust retail and reseller channel business in Saudi Arabia that puts consumer electronics retailers and resellers at the forefront of growing the retail and SOHO business in the country.
"We are delighted to have Redington Gulf join out network of distributors and will supply all TP-LINK retail products as well as SOHO products to resellers across KSA," he said.
Yang added that as TP-LINK is one of the fastest growing SOHO and SMB networking brands in the market, the company was looking for a distributor that would help it grow its business and increase brand penetration in the retail and traditional dealer channels. "TP-LINK is an international brand that is growing rapidly globally. As one of the top distributors in Saudi Arabia, Redington Gulf will help us to reach out to more reseller and retail partners, and raise brand awareness in the channel through the joint activities we will be rolling out in the market. "We are upbeat that our alliance with a top distributor like Redington Gulf will help TP-LINK achieve its goal of becoming a top networking solutions brand in the retail and reseller segment in Saudi Arabia," he added.
Yang said with the appointment of Redington Gulf, TP-LINK now has four authorised distribution partners across the Middle East and North Africa (MENA). "TP-LINK has good presence in the traditional reseller channels in Saudi Arabia, but we are looking to cement our retail presence as well with the partnership with Redington," he explained.
"We are upbeat about this new development," said Rawad Ayash, vice president at Redington Gulf. Ayash added that: "Our new relationship with TP-LINK Middle East will not only bolster our product offerings, but will also open new business avenues in both the retail sector and reseller channels. In addition, the alliance will also give us access to a different channel segment in Saudi Arabia".
Yang added with the signing of this agreement with Redington Gulf, retail and reseller partners in Saudi Arabia can expect to get more professional and efficient services from the distributor.