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Radisson Blu DMC deploys new Aruba WiFi network

New wireless network has improved guest satisfaction, reduced support calls

The new network has increased guest satisfaction and reduced support calls, says Rushdy Mubarak.
The new network has increased guest satisfaction and reduced support calls, says Rushdy Mubarak.

The Radisson Blu Hotel, in Al Sufouh Dubai Media City has recently rolled out a new wireless network based on Aruba solutions, to improve high-speed WiFi services for guests.

The new network provides WiFi across all rooms, suites and public areas, and has resulted in in improvement in rating of Wi-Fi services and drastic reduction in volume of IT help desk calls, the hotel reports.

The hotel decided to improve its network after guest feedback surveys showed a need for better performance and coverage.

Rushdy Mubarak, IT Manager, Radisson Blu Hotel, DMC said: "It is our Group's policy to offer complimentary Wi-Fi connectivity and with typical business travellers bringing anywhere between one to five wireless devices, we needed a solution that could cope with growing demands over the next five years. We did our due diligence and were guided by Aruba's local gold partner, EMW who assured us that Aruba would offer the best solution in terms of performance, simplicity, manageability and security."

After a site survey by Aruba technicians, the hotel selected 802.11ac solutions for high density areas and 802.11n for guest rooms. Aruba 7210 mobility controllers and Aruba's AirWave network management platform were selected to manage the network and ensure availability. The solution also meant that management, monitoring and troubleshooting of the network could be centralised. The network has been designed to support the hotel for the next five years, and can accommodate even a 200% increase in bandwidth demand.

Graeme Kane, Business Development Manager, Hospitality at Aruba said: "Today's mobile, tech-savvy traveller demands a best-in-class experience when it comes to Wi-Fi and related guest services. Aruba helps hospitality venues such as Radisson Blu boost guest satisfaction and loyalty."

The hotel reports that feedback received via the Medallia survey saw ratings for Wi-Fi connectivity improve from 7 to above 9 on a scale of 1-10.

"We also noted better reviews being posted on sites such as TripAdvisor which is essential to attracting new patrons to our hotel," said Mubarak. "We see this itself as being as justification of the project as it directly impacts our revenues.

"We have seen a 90 to 95% reduction in the number of help desk calls. Furthermore, the few remaining issues are now non-technical and therefore easily resolved," he added.