TAG Heuer pushing smartwatch production into overdrive
Retailers order at least 100,000 units of luxury smartwatch
Despite the $1,500 price tag, buyers are hugely enthralled by the TAG Heuer Connected smartwatch, meaning that the company is having to ramp up production.
At first, according to TAG Heuer CEO Jean-Claude Biver, the company planned to manufacture around 1,200 units of the smartwatch per week. However, with retailers requesting up to 100,000 units for the coming year, TAG Heuer is now looking to produce 2,000 units per week.
So that the company can cope with the demand, online orders have been suspended until next spring. Retailers and resellers will be given first preference, so you'll have to go to a physical store if you want to get your hands on a TAG Heuer Connected.
The smartwatch's design is based on the brand's hugely popular Carrera series of watches. However, underneath the pretty face is an Intel processor, 4 GB of memory, and an all-day battery life powering the Android Wear operating system.
The TAG Heuer Connected is the first truly luxurious Android Wear smartwatch. Until now, high-end buyers were forced to consider a fancy-strapped stainless steel Apple Watch or else the incredibly expensive gold Apple Watch Edition. And while there was some doubt that luxury buyers would go for a device sporting Android Wear, it appears there's a lot of demand for a connected watch that still features classic design cues.
Indeed, TAG Heuer has admitted that the Connected was simply a device to test the Swiss-made smartwatch waters, but given demand for it, Biver has claimed that the brand will be looking at creating more models soon.
"Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017," he told Bloomberg.