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ZOTAC, Al-Falak sign distribution partnership

KSA-based distributor to promote vendor's products across the GCC countries

ZOTAC, Al-Falak sign distribution partnership
From (left)Sanjay Singh, product manager Al-Falak, Ken Ho, GM, ZOTAC and Savio Fernandes, Country Manager, Al-Falak pose for a photo after signing the deal.

ZOTAC International, a manufacturer of graphics cards, mini PCs and SSDs, has signed a distribution agreement with KSA-based distributor Al Falak Electronic Equipment & Supplies Co.

Under the agreement, Al Falak will focus on distributing and promoting ZOTAC's products across the GCC countries through its channel network.

"The Middle East has always been an important market for ZOTAC and over the last few years we have managed to increase our brand visibility and market share significantly in this region," said Ken Ho, general manager, EMEAI, ZOTAC.

Ho added: "With our expanding portfolio of products, we now want to strengthen our position in the Middle East and expand our reach in this highly competitive and rapidly evolving market. We decided to partner with Al Falak as they are well-established and one of the most valued and reputed distributors across this region."

Ho pointed out thatr Al Falak has always provided the latest technologies, sales support and commitment to its customers and ZOTAC is confident the company will extend the same to its customers. "We are confident that our partnership with Al Falak will help ZOTAC increase its market share in the GCC region," he added.

"We are happy to add ZOTAC to our strong portfolio of best-of-breed products. Our partnership with ZOTAC will increase the choice for our customers by bringing them high quality products at competitive prices," said Savio Fernandes, country manager, Al Falak Electronic Equipment & Supplies Co.

Fernandes said Al Falak is looking forward to working closely with the ZOTAC team to give the channel the resources and support it needs to promote and sell ZOTAC's award-winning graphics cards and mini PCs. "We are confident that we will be able to increase ZOTAC's sales and market share in this region," he said.

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