Redington wins award at Dell’s solutions conference 2015
Regional distributor recognised for offering vendor’s end-to-end solutions in MEA
Regional distributor Redington Gulf has announced that it has been named Distributor of the Year-Broadline 2015 at a prestigious awards ceremony, held as part of Dell's EMEA Solutions Conference 2015.
The awards ceremony, which took place in Vienna, celebrated and recognised business achievements of Dell partners and distributors.
Ramkumar Balakrishnan, president, Redington Gulf- Value Division, collected the award from senior Dell management including Michael Dell, CEO and chairman.
Commenting on the award Ashish Bharti, president, Redington Gulf- Volume Division (Middle East) said: "Dell's recent broadline distribution strategy has given us an opportunity to participate in a much a broader way through addressing more customer segments. The recognition by Dell is testament to our long-term commitment to Dell and the MEA market. We will continue to work closely with Dell to help deliver more value to channel partners in the region."
Having beaten competition from companies across EMEA to claim the coveted title, the distributor was considered a worthy recipient of the award for a number of reasons.
Ralf Jordan, executive director, EMEA Broadline Distribution at Dell, said: "Having been chosen as one of our strategic broadline distributors in the Middle East and Africa region after a detailed RFP process, Redington embraced the change in focus from consumer to Dell's end-to-end solutions and started investing to strengthen its geographic reach into Africa. It has consistently proven its commitment to Dell and grew revenue in the latest quarter by 11% year-on-year and 40% quarter-on-quarter."