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Apple's iPad Pro launches in UAE next Wednesday

Cupertino's large-screen, productivity-focused tablet to start at AED 3,099

For success, the expensive iPad Pro will have to prove its worth as a productivity-focused machine
For success, the expensive iPad Pro will have to prove its worth as a productivity-focused machine

Apple has confirmed that the iPad Pro will be available to order online in the UAE on Wednesday, November 11.

The 12.9-inch tablet will be available at Apple stores, select carriers and resellers across the country later in the week, along with the new Apple Pencil and new Smart Keyboard accessories. The device will start at AED 3,099 for the 32GB Wi-Fi-only version, and AED 4,199 for the 128GB Wi-Fi and cellular version.

Meanwhile, the Apple Pencil will go for AED 399, and the Smart Keyboard will sell for AED 649.

In a statement, Cupertino said that the early response to the iPad Pro from developers had been positive, and that the company was looking forward to getting the device into the hands of consumers.

"iPad Pro is the most powerful iPad we've ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can't wait to see what they do with iPad Pro," said Philip Schiller, Apple's senior vice president of worldwide marketing.

The iPad Pro's 12.9-inch Retina display offers 5.6 million pixels, the most ever in an iOS device.  It also feature the new 64-bit A9X chip, which rivals most portable PCs in terms of performance. Apple also claims a 10-hour battery life.

With the device, Apple appears to be targeting creative industries, apparent in the release of the Apple Pencil stylus. The idea behind the stylus is to make drawing and sketching feel fluid and natural, Cupertino says. The vendor claims incredible accuracy for activities like fine art illustration and detailed 3D design.

That said, the device's future is uncertain. The tablet market recently experienced its fourth straight quarter of decline. And while analysts are bullish on the chances of detachable tablets that enable users to work as well as play, the expensive iPad Pro will have to prove its worth as a productivity-focused machine.

Apple said that the iPad Pro has already inspired developers to create advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment. 

"iPad Pro enables new forms of mobile creativity that will help transform how creatives work," said Scott Belsky, vice president of Products at Adobe.

"With the larger iPad Pro screen and lightning-fast performance, creatives will be able to take full advantage of Adobe's family of Creative Cloud mobile apps. For example, the ability to manipulate a 50-megapixel image right on iPad Pro in Photoshop Fix and then send that image to Photoshop CC on a desktop, for further refinement, is the kind of industry-advancing collaboration that millions of Adobe and Apple customers will benefit from."