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Symantec appoints new chief marketing officer

Dan Rogers will oversee the vendor’s marketing efforts

Symantec appoints new chief marketing officer
Rogers was previously chief marketing officer for EMEA at Salesforce.

Security vendor Symantec Corp has announced that it has appointed Dan Rogers to chief marketing officer.

Reporting to Symantec CEO Michael A. Brown, Rogers will oversee the company's marketing efforts, including brand awareness, digital marketing, demand generation and events.

"Dan has a proven track record of building powerful marketing teams and understands the importance of keeping the customer's needs first," said Michael A. Brown, Symantec president and CEO. "His prior leadership for two of the world's largest cloud providers will serve as a tremendous asset at Symantec as we secure more cloud-based workloads in the future. We are pleased to have Dan on board to advance our marketing efforts while we continue leading the cybersecurity industry."

Since 2013, Rogers has been chief marketing officer of the EMEA-region at Salesforce, where he contributed to significant increases in revenue and unaided brand awareness. Prior to that, he was head of global product marketing for Amazon Web Services, and previously served in senior marketing and product management roles at Microsoft. Rogers holds an MBA from Harvard Business School.

"With the explosion of cloud services and mobile applications, protecting customers' data has never been more important," said Rogers. "As the leader in cybersecurity, Symantec is uniquely placed to protect customers' data wherever it lives."

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