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TP-LINK to expand product array in Egypt

Networking solutions vendor moves to cement market share in retail and reseller channels

TP-LINK to expand product array in Egypt
Gong says the move is part of a wider strategy to grow market share and cement partner alliances.

TP-LINK Technologies Co Ltd, a provider of SOHO and SMB networking products, and wireless LAN (WLAN) solutions, has revealed that it plans to broaden its products in the Egyptian IT market.

According to the vendor, the plan to increase its products sold in the retail and traditional dealer channels, comes after the rapid acceptance of its SOHO and SMB networking products in that market.

The company said it's upping its partner engagement model in the retail as TP-LINK has started to see signs of improvement in consumer spending in Egypt.

Roger Gong, country manager, Egypt at TP-LINK Middle East, said the company has decided to increase its product portfolio sold in both the retail and traditional reseller channels after seeing demand from the market for its products surge. "Sales for our networking and wireless products are around 60% higher in Q3 this year compared to the same period last year," Gong added. "We feel that it's critical to support our partners by broadening the range of products they can sell in the consumer, SOHO and SMB segments in Egypt.

Gong pointed out that TP-LINK has continued to do well in Egypt at the expense of other competitor brands even though it entered into this market late because of the quality, performance and price points at which its products are sold. "Because we manage our own research and development (R&D), we are in a better position to bring to any market not just Egypt, tailored solutions to suit a given market," he said.

He added that another reason why TP-LINK has continued to see growth in Egypt is because it has strong in-country presence with teams working and supporting local distributors, retailers and resellers. "Despite the challenges that the country has faced in the last couple of years, we never relented to work closely with channel partners in Egypt to build a win-win business environment for us, our partners and their customers," Gong added.

He added that the market has stabilised in Egypt and TP-LINK has developed a plan where it works with retailers, super dealers and dealers to ensure product presence is widespread across the country.

Gong said the market outlook is on an upward trajectory as IT spending has steadily improved in the commercial and consumer sectors in Egypt.

"We see most of TP-LINK's growth this year and in 2016 coming from the growing need to have Internet connected homes and growth in the SMB and SOHO space," Gong added. "We aim to help retail partners, super dealers and dealers in making sure that our products supply is stable, efficient and our solutions are offered at affordable price points."

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