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TP-LINK appoints new associate VP for SMB in MEA

Ram Praveen to drive growth of vendor’s SMB channel business in the region

TP-LINK appoints new associate VP for SMB in MEA
Praveen says the number one priority is to ensure that partners increase their business potential with TP-LINK's SMB solutions.

TP-LINK Technologies Co Ltd, a global provider of networking products and wireless LAN (WLAN) solutions, has announced the appointment of Ram Praveen as the new associate vice president, SMB for Middle East and Africa (MEA).

According to the company, Praveen's appointment as associate vice president will help TP-LINK to gain better penetration and adoption of its solutions in the SMB segment in MEA.

In his new position, Praveen will be responsible for the development of TP-LINK's SMB channel business across MEA. In addition, Praveen will kick-start the SMB division at TP-LINK, which encompasses tasks that include strategising, structuring the SMB solutions business, setting up a dedicated team, on boarding distributors and channel partners, and supporting end customer businesses with the company's comprehensive product line and solutions.

Denny Liang, vice president, TP-LINK Middle East and Africa, said: "Having Ram on board with us here to help us drive further our SMB business in the Middle East and Africa is an excellent boost for our dedication to our channel partners and the engagement we look to have with them this year and in 2016. Having worked in various roles in vendor and distributor environments and with over 14 years' experience, he brings a wealth of knowledge and market expertise that we value and will be invaluable to our channel partners."

Prior to taking up this position, Praveen had roles at IT vendors including Cisco, Dell, Avaya and distributors Redington Gulf and FDC International.

In his most recent role, Praveen was director, ProValue Division, FDC International FZE, where he was instrumental is setting up the value division and signing new vendor partners.

Praveen added that: "The number one priority is to ensure we are able to provide full support to our distributors, channel partners and build the end customer networks, thus ensuring TP-LINK becomes the go-to reliable brand when it comes to choice for SMB networking and wireless solutions."

Praveen explained that TP-LINK has traditionally been linked to the SOHO market and through the enhanced SMB offerings, channel partners can expect to increase their business potential as the company sharpens its channel partner strategy. "In my role, my aim is to make a seamless process to end users in a manner where distributors, partners find full confidence in embracing TP-LINK SMB solutions," he added.

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