BenQ grabs projector market lead in Middle East & Turkey
Company tops with a market share of 17.9% in Q2, 2015, according to research
BenQ is the leading projector brand in the region.
According to recent figures released by global research agency Future Source Consulting, BenQ currently holds the number one market position in Middle East & Turkey for projectors with a market share of 17.9% in Q2, 2015. The market share statistics includes 15 countries in the Middle East and Turkey.
BenQ also boasts number one position in Saudi Arabia in the overall projector segment with 49.3% market share in Q2, 2015. This is the first time BenQ has reached so close to 50% market share in any country in the Middle East.
Future Source is a research and consulting company that delivers analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments.
According to Manish Bakshi, managing director, BenQ Middle East &Turkey, “We have achieved phenomenal growth in the region for our projector division and KSA is today our key regional market for projectors. Our strong R&D capability is revealed in every product design allowing us to reach different sectors whether its 3D home projectors, educational classroom projectors or wireless business projectors. We have been able to meet the requirement for both portability and performance in projectors through innovations in technology and design.”
For the key education segment, BenQ continues to focus on ultra- short-throw and short-throw models, striving to enhance user experience like eye damage from projectors beam and the obstruction from long projection distance, on top of high luminosity amid dim light. BenQ also focuses on Home Entertainment segment through their living room Video projectors.