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Unify seeks to recruit solution providers

Vendor plans to introduce new reseller partner programme in Middle East and Africa (MEA)

Unify seeks to recruit solution providers
Veit says Unify is interested in on boarding partners that have software, hardware and services capabilities.

Unified communications (UC) solutions vendor Unify, has revealed that it is seeking to recruit channel partners in the Middle East and Africa, as part of the company's strategy to ramp up channel initiatives in the region.

The move comes 18 months after the vendor streamlined its channel management in 119 countries in EMEA and CIS, which also saw it transform 113 states to a 100% indirect model fulfilled through channel partners.

According to the company, it has adopted a two tier distribution strategy and in six countries in EMEA it has a hybrid model because of contractual commitments to fulfill services directly from Unify.

Thomas Veit, senior vice president, EMEA and CIS at Unify, said the company is building a channel business in the Middle East with special focus in the UAE, Qatar, Oman and KSA.

Veit added that in conjunction with distribution partners FVC, Mindware, Oxygen and TechAccess, Unify is intensifying its recruitment initiatives and attracting resellers that have an interest to resell UC solutions. "We are looking to appoint partners that have strong credentials in the telecoms space as that has been our strength and legacy of Unify," he said.

Veit explained that ideally, Unify is interested in on boarding partners that have software, hardware and services capabilities within their business and are willing to take holistic solutions to the market. "As the technology space is becoming more IP-based, the communication component is not only critical but it has become part of the cloud," he said. "There is no doubt that the impact of the cloud on the channel is compelling partners to evolve their business models. At Unify we believe our partners have a role to place in this space and most importantly, to grow their businesses."

Veit reiterated that the partner recruitment drive is not about numbers, but more to do with identifying quality partners that are able to add their own IP on top of the solutions that Unify provides in the market. "So why should solution providers partner with Unify," he asked? "We have a compelling partner programme with lots of benefits for solution providers, which was unveiled globally and will be rolled out in the Middle East soon."

Veit pointed out that the company has made the Unify Partner Programme very rich in terms of incentives, tools, resources and rebates partners get when they are trained and certified to sell and implement Unify's solutions.

Bashar Bashaireh, vice president, Middle East at Unify, added that the Unify Partner Programme will start rolling out in the Middle East soon. "We have just concluded appointing Mindware and Oxygen as our Middle East distributors," he said. "We are upbeat that through the two value-added distributors (VADs), our footprint in the Middle East will be strengthened."

Bashaireh added that the partner programme will give our solution provider and systems integrator (SI) partners lots of tools and resources to grow their business.

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