Home / / YouTube to launch paid, no-ad service

YouTube to launch paid, no-ad service

YouTube Red will be commercial-free, for the cost of $10 monthly subscription fee

Web, Entertainment, YouTube

Alphabet-owned YouTube is to launch a subscription service later this month that will allow paid-up users to have an ad-free experience, according to reports.

A subscription to the so-called YouTube Red service will cost $10 per month and is scheduled to go live in the US on 28 October. The service will be offered alongside YouTube's free, ad-interuppted service, which boasts more than 1bn global users.

In the first quarter of 2016 the subscription offering will launch exclusive content from popular content creators, such as PewDiePie, Lilly Singh and The Fine Brothers.

YouTube did not mention when the service might launch in the Middle East.

"Consumers are embracing paid subscriptions of ad-free content at an incredible pace," said Robert Kyncl, chief business officer, YouTube.

The offering of a paid service comes at a time when rival video sites such as Vessel and Interactive Corp's Vimeo are attracting content-creation talent to their platforms, because the creators get a bigger slice of revenue than from YouTube.