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Pure Storage hypes FlashArray solutions

Flash storage solutions vendor promotes fourth generation product release

Pure Storage hypes FlashArray solutions
Putz says the main goal at GITEX is to interact with potential customers and explain the business benefits they can reap by switching from disk to all-flash-array.

Flash storage solutions vendor Pure Storage is at GITEX Technology Week 2015 to showcase its FlashArray//m, the fourth generation of its flagship FlashArray solutions that were launched in the market in June this year.

The vendor which is exhibiting together with its reseller partner Gerab Systems Solutions (GSS), says FlashArray//m provides storage that is dramatically simple and more efficient and eliminates forklift upgrades and data migration burden from storage ownership.

The company says storage can contribute meaningfully to transforming customers' business and IT infrastructure for higher growth and profitability.

Christian Putz, sales director, EMEA and Emerging, Pure Storage, says compared to the enterprises in countries like US and Europe, enterprises here in the Middle East are still relatively green field and not encumbered by legacy infrastructure. 

Putz adds that regional enterprises also seem to have a bigger appetite for adopting the latest technologies and this is particularly relevant to storage. 

"Our main goal for the show is to interact with potential customers and explain the significant business benefits they can reap by switching from disk to all-flash-array (AFA)," he says. "It seems like each year the show gets bigger and better. It is always nice to see the focus on emerging technologies."

Putz points out that GITEX is the equivalent of the "Super Bowl" for the Middle East technology community. "While this is only our second year participating at GITEX, as we continue to grow our presence in the region, the event is a critical platform to help us build our brand awareness, meet with potential clients and continue to educate regional enterprises on the advantages of AFA storage," he adds.

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