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HDS pushes agenda to extract value from data

Hitachi Data Systems focuses on social innovation, business-defined IT

HDS pushes agenda to extract value from data
White: We want to meet customers.

Hitachi Data Systems (HDS) will focus on social innovation, business-defined IT and software-defined IT at this year’s GITEX Technology Week.

According to Bob Plumridge, EMEA CTO at Hitachi Data Systems, the company is moving towards using data to create actionable insights. While admitting that hardware is still an important part of HDS’s business, there’s a big focus this year on understanding how to unlock the power of large data sets.

“We’re looking at better traffic regulation and management, things like water supplies, power generation and efficiency there. We’re also doing things like, when you have a factory that’s producing a lot of heat, can we use that heat to heat local homes, rather than just venting it all out into the atmosphere,” he says.

“Of course, if you’re going to do any of this, then data control and sensing all of this is absolutely paramount. You want to be able to do it automatically, using computer systems, and data provides a huge part of being able to do this over a long period of time.”

According to Aaron White, General Manager for the Middle East and Pakistan at HDS, the company is attempting to use GITEX to educate customers and prospects on its new platforms which enable these sorts of smart city applications. He says that HDS has pursued a strategy of developing and acquiring technologies which help to derive business value out of large data sets.

“For example, we’ve recently acquired a company which is around the analysis and integration of big data. But with all this stuff you’ve got, what does it mean? Hitachi’s strategy is, by acquisition and our own development, to be able to give something back to the business that actually makes some sense,” he says.

White adds that HDS will be looking to use GITEX in order to meet a number of important customers from around the region.

“The region is very large, and customers coming in understand that they can get a number of good, high-quality meetings in the same place,” he says.

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