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Devices firm IKU eyes Middle East growth

Company plans ‘new frontiers’ for brand, launched last year in UAE

Devices firm IKU eyes Middle East growth
IKU's phones are designed to meet the needs and tastes of the customers.
Devices firm IKU eyes Middle East growth
Soltani: IKU has a bright future in the region.

Mobile devices firm IKU is planning major growth in the Middle East after launching the brand in the UAE last year.

The company, which offers smartphones, tablets and accessories, sees its key differentiator in the region as the "unbeatable quality" of its products and cites "interest" from consumers in the market.

"We are planning to expand our business to new market frontiers to tap into growing demand from our niche customers," said Mohamed Aziz Soltani, IKU managing director, mobiles and tablets.

Soltani sees a bright future for the brand in the region.

"Our products are designed to suit our customers' tastes and preferences," he said. "We strive to make IKU the most preferred brand in the market by equipping it with all necessary features to address the disruption in customers' tastes and preferences."

Soltani adds that IKU is helping to support its channel partners to grow the brand, by focusing on stock availability, profitability, and in-store experience to create a good experience for customers and partners alike.

"One of our main priorities is investing in and collaborating with our channel partners. Our relationship with them is on joint venture basis by sharing the risks and rewards and cooperating for mutual benefits. We are helping to set clear and reasonable targets, by considering all the partners' concerns, assuring an effective and efficient channel stock management, and offering the highest quality with the most innovative product line up. This is our key competitive advantage that continues to give us an edge over our competitors and a great way to generate value for us," he says.

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