Gemalto targets Card-Not-Present fraud with new solution
Dynamic Code Verification solution available in both mobile and card formats
Gemalto, global provider of digital security solutions, has announced the launch of Dynamic Code Verification, a payment security solution that protects against Card-Not-Present (CNP) fraud on-line and ensures an easy user-experience cardholders have come to expect.
This complete dynamic CVV/CVC solution includes an EMV payment display card that secures traditional in-store and eCommerce payments, ATM withdrawals, a mobile version, a validation server and associated services. The mobile offer is unique to Gemalto, supporting the digital vision of banks with mobile at the forefront of their business strategies.
The solution allows issuers to replace the static 3-digit visual cryptogram traditionally used for online purchases with a time based dynamic CVV/CVC displayed on the customer’s payment card or on their mobile. The code changes every 20 minutes, dramatically enhancing the security level of online transactions. The solution also delivers a long product lifecycle, with battery life typically extending to four years
eCommerce is growing: as per Frost and Sullivan, in the GCC alone eCommerce is set to scale up 40% by 2020, with sales expected to touch USD 41.5 billion – the highest in the industry worldwide. “As eCommerce grows, so does fraud and the introduction of this enhanced security level in the Middle East should severely cut down online fraud and help banks in the region maintain their digital vision, while ensuring ease of deployment and minimising impact on existing infrastructures,” said François Chaffard, Director of Banking Solutions & Services for Middle East & Africa at Gemalto.
The Nilson Report estimates that total global fraud losses were $16.31 billion in 2014, a rise of 19% year-on-year. CNP fraud accounted for 25% of this figure, and is set to increase significantly. Banks have started to introduce solutions that provide a higher level of security but these can still be time consuming and impact on the overall customer experience. As a result the shopping cart abandonment rate is staggering, with 68%1 of online transactions initiated not completed.
“Gemalto’s Dynamic Code Verification solution provides banks with complete flexibility to meet individual customer preferences – card or mobile – and refine their customer segmentation model while maximizing reach,” said Håkan Nordfjell, Senior Vice President of eBanking and eCommerce at Gemalto. “Gemalto is unique in being able to offer banks a complete CNP security solution, further supported by an extended portfolio of services such as consulting, integration, personalisation and fulfillment.”