Emirates NBD introduces Twitter customer-channel
Dubai-based group pledged to ‘make banking more accessible and fun’
Dubai-based bank Emirates NBD, today announced it is offering customers the option of conducting some banking enquiries and even transactions over micro-blogging service Twitter.
Claiming the Twitter option was a regional first-to-market service, the bank said customers to would be able to "simply tweet for enquiries about current or savings accounts, or credit cards, or perform transactions such as balance enquiry; the viewing of the last five transactions; or [placing] a request for the previous month's e-statement".
The bank promised to respond to queries "instantly" via a direct message, to safeguard customer privacy.
The Twitter service will join the bank's existing channels, which included a mobile banking app and a standard online portal.
"Our customers today have a deep affinity with social media and mobile-based applications and services," said Suvo Sarkar, senior executive vice president and group head, Retail Banking and Wealth Management, Emirates NBD. "By offering innovative banking solutions though these oft-used digital channels, we want to make banking more accessible and fun."