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SAP to put focus on digital transformation at GITEX

German giant intends to highlight role of ‘Chief Digital Officer’

Tipping point reached in MENA IT, says Riding.
Tipping point reached in MENA IT, says Riding.

SAP intends to highlight the role of the "Chief Digital Officer" at GITEX TECHNOLOGY WEEK.

The enterprise software giant says that the Digital Economy and Internet of Things era offers a potential $14.4 trillion in economic value by 2020, and the resulting shift in technology is creating a growing need for Chief Digital Officers to drive transformation.

“We’ve reached the tipping point for digital transformation across the Middle East and North Africa, where both public and private sector organisations need to partner now to succeed in the Internet of Things era, or become obsolete over the next five years,” says George Riding, CFO, SAP Middle East and North Africa (MENA).

“GITEX Technology Week will be a key platform for us to promote the role of Chief Digital Officers, who can take on a wider reach than current Chief Information Officers. Chief Digital Officers will be key for guiding Middle East organisations in their digital transformations, especially in the high-growth sectors of Smart Cities, sports, healthcare and education,” adds Riding.

SAP MENA is looking to build momentum following a strong first half that saw partnerships forged across key verticals such as telecommunications with Zain Group for customer analytics, logistics with Gulftainer, banking and finance with Kuwait Credit Bank for five minute loans, and aviation with Saudia to support SMEs in the Kingdom of Saudi Arabia.

SAP will demonstrate new solutions in Smart Cities with a tourism app for Barcelona, Spain; sports analytics with the German National Football Team and City Football Group; and the boardroom of the future. SAP’s Run Simple Truck will showcase best practices for how organisations can use Big Data to simplify operations.

SAP’s activities at GITEX Technology Week will be held under the theme of ‘Run Simple’.” The company is serving as Strategic Partner for the event, and partnering on the GITEX App Hackathon for Dubai Smart City mobile apps.

In the Middle East, SAP has also seen strong demand for its advanced in-memory computing platform SAP S/4HANA, launched with two of the region’s largest conglomerates Bin Sammar Trading and Contacting Company in the Kingdom of Saudi Arabia, and Al Khalili Group in Oman.

Supporting the next-generation of millennial workers, SAP MENA Training and Development Institute (TDI) reached major milestones of 100 University Alliance Partners and supporting USD 70 million of in-country value of skills and knowledge development. TDI recently signed a partnership with the Dubai Silicon Oasis Authority to further support start-ups and young technology entrepreneurs.