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Cisco to demo IoT use cases at GITEX

Company to urge regional adoption of coherent Internet of Things strategies

Cisco to demo IoT use cases at GITEX
Dabboussi: Middle East governments are rethinking how they approach national infrastructure.

Cisco plans to show GITEX TECHNOLOGY WEEK delegates how implementing the right digitisation strategy can enable Middle East organisations to reap the full benefits of the Internet of Things (IoT) and the emerging era of the Internet of Everything (IoE)

Cisco says it will display ‘real-life’ smart city scenarios, including a full demo of an augmented-reality city as well as a government transportation demo.

Other areas of its stand will highlight the key business architectures and solutions that Cisco believes will be important for digital transformation, including security, cloud, data centre, analytics, mobility, application-centric infrastructure and collaboration. 

The Cisco stand will, for the first time, feature an interactive Social Media Wall with multiple live streams that will display video content and allow visitors to submit their social messages based on hashtag

“As we move into an era of complete digitisation – where technology connects everything from people, processes and data to things – governments and organisations in the Middle East are rethinking how they approach national infrastructure on a grand scale,” says Rabih Dabboussi, General Manager, Cisco, UAE.

“GITEX 2015 will create a great opportunity for Cisco to demonstrate how digitisation has the potential to create sustainable and positive impact for every area of society, with the demos on our stand highlighting real-life scenarios that [show] how Cisco’s technology solutions will play a part.  At its core, digitisation is the process of planning, and ultimately building, a sophisticated and forward-thinking IT network ecosystem that will allow for greater connectivity, productivity and security.”

Another major focus for Cisco during GITEX 2015 will be cyber security. With security issues surrounding the Internet now the number-one priority in the digital era, more and more organisations in the Middle East are increasingly seeing the value of adopting an end-to-end security approach, the company says.

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