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AAB rolls out SAP dealer application

SAP solution to improve processes for Qatari Toyota dealership Abdullah Abdulghani and Brothers Co

(l-r) Gergi Abboud, managing director, SAP Gulf and Dr. Nasser Abdulghani Al-Abdulghani, managing director, AAB.
(l-r) Gergi Abboud, managing director, SAP Gulf and Dr. Nasser Abdulghani Al-Abdulghani, managing director, AAB.

Abdullah Abdulghani and Brothers Co. WLL (AAB), the official Toyota dealership in Qatar, has deployed SAP's Dealer Business Management 8.0 solution to enhance front- and back-office processes.

The dealership, which is the first in the region to roll out the SAP solution, aims to be able to speed up custopmer processes, provide better visibility into spares availability and enhance its invoicing. The SAP dealer application integrates and simplifies sales and warehousing, and can lead to 35.5% higher business satisfaction for organisations, according to SAP.

AAB marked one of the world's fastest deployments of Dealer Business Management

"We're dedicated to revving up innovation at AAB by taking our global best practices in sustainable automotive technology solutions to help AAB better manage their supply chain and inventory in response to changing customer demographics. AAB will take the customer experience to the next level - supporting the business for the next 50 years and beyond," said Gergi Abboud, managing director, SAP Gulf.

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