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TP-LINK appoints new channel manager for UAE

Shabih Ul Hassnain to help SOHO and SMB networking vendor to grow its retail and wholesale channel business

TP-LINK appoints new channel manager for UAE
Ul Hassnain will drive the retail and wholesale channel business in the UAE.

TP-LINK Technologies Co Ltd, a manufacturer of SOHO and SMB networking products, has appointed Shabih Ul Hassnain as the new channel manager for UAE.

In the new role, Ul Hassnain will drive and manage TP-LINK's entire UAE channel business and support the retail and wholesale markets.

According to the vendor, Ul Hassnain's appointment will help it to cement its footprint in the SMB segment in the country.

Denny Liang, vice president, TP-LINK Middle East and Africa (MEA), said the company is delighted to have Shabih join the team to continue the work in the retail and wholesale segments in the country. "We have been working closely with our distributors and channel partners to make sure product availability and market demand are met. With Shabih onboard he will ensure that the retail and wholesale sectors of the channel are properly supported from TP-LINK in order to stimulate business growth," Liang said. "We have designed weekly promotion schemes, which will help partners in the retail and wholesale markets to earn better margins and this will be Shabih's priority.

Liang added that the appointment of Ul Hassnain will also help TP-LINK to extend its reach in the SMB segment. "Our SOHO business has continued to grow and it's driving us deeper into the SMB sector, where we need to put more focus and develop our business to get a larger share of the market," Liang said.

Ul Hassnain said it is an exciting and challenging position, but delighted to be joining TP-LINK at this time in its history in MEA. "I will be responsible for improving customer consumption, planning and implementing customer presentations, overseeing account profiles and monitoring competitor activities," he added.

Ul Hassnain explained that being a channel manager means he will have to address both retail and wholesale channels. "Working along with the marketing team, we will be looking at growing the business and market share in the UAE," he said.

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