Home / / Fan site slams ‘90% decline’ stats for Apple Watch sales

Fan site slams ‘90% decline’ stats for Apple Watch sales

AppleInsider claims figures may be evidence Cupertino is ‘crushing’ wearables segment

Reports of Apple Watch’s demise may be exaggerated.
Reports of Apple Watch’s demise may be exaggerated.

Today's widespread reports that Apple Watch sales have tanked by 90% since launch, should not be taken seriously, says fan site AppleInsider.

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A lengthy report from the site argues that data from online stats portal Slice fails to take a number of factors into consideration, and urges caution when considering the multiple media reports of an apparently failed foray into wearable computing under Apple CEO Tim Cook.

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The Apple Watch is a new product and will likely take time to gather steam, AppleInsider suggested. It pointed out that Slice was attempting to track daily sales in a new category (Slice said sales of the Watch have fallen from 200,000 per day to 20,000) when multiple analyst firms have struggled to estimate quarterly sales in more mature markets such as smartphones and tablets. It also highlighted that day-one sales and pre-orders were notably absent from Slice's figures.

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Many news sources followed Slice's lead today and reported that Apple Watch sales have collapsed, but AppleInsider insists the opposite may be the case. Arguing that FitBit is an entirely separate category that should not be classed as a smartwatch, the fan site cited figures that show Samsung is struggling to sell its Gear wearables, despite having been in the market for considerable time with cheaper models.

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Since Slice gets its data from "volunteer data streams from discount online sales and big box retail", early adopters are unlikely to be well represented, the fan site said.

Separate reports last month alluded to the possibility that much of Apple's profits from the Apple watch may come from spare wrist bands.

ITP.net's own analysis of the Apple Watch is far from conclusive. Initial grey market prices were extremely high and online retailers gave no indication that sales were suffering. A price drop in June for many models was claimed by e-retailer JadoPado to be merely an indication of grey-market competition from the multiple sources available to online buyers.

REVIEW: Apple Watch

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Apple Watch specs and features

"It's natural competition in the wholesale channel and a combination of increased supply being able to meet demand, therefore driving prices downwards," CEO Omar Kassim told ITP.net in June. "We're seeing some models continuing to maintain premiums (e.g. the Milanese Loop variants), while others have fallen."