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LG Electronics unveils Business Innovation Centre

New regional B2B showroom to showcase cutting-edge technology products and solutions

LG Electronics unveils Business Innovation Centre
LG Electronics' senior management cut the ribbon at the launch of the Business Innovation centre.

Digital signage solutions vendor LG Electronics, has launched its first regional B2B showroom, dubbed LG Business Innovation Centre.

Located in Shatha Tower Dubai, the centre has been designed to showcase the vast array of LG's leading B2B products and solutions, the opening forms part of the company's on-going commitment to provide innovative vertical business solutions to customers across the region.

Targeted at government and business partners, the showroom has allocated sections that correspond to LG's key vertical markets including; hospitality, quick service restaurant (QSR), transportation, education, retail, security and corporate.

The company said the showroom design sets the scene for customers to enjoy an interactive hands-on experience and also assistance from LG business experts in each vertical in the showroom.

Kevin Cha, president, Middle East and Africa, LG Electronics, said:  "We aim to create a seamless, personalised experience in the showroom. An experience that will leave a strong impact on our partners, and highlight our pioneering products and solutions that provide businesses with innovative and effective solutions, which will in turn improve communication with their audience. Our current and future product roadmap is becoming the new industry benchmark."

LG said systems integrators and partners can also look forward to monthly workshops and training certification programs hosted by LG on the range of products or solutions starting from July 2015.

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