TP-LINK to roll out training for UAE retail partners
Networking vendor moves to certify retail partners through channel enablement schemes
SMB and SoHo networking solutions vendor TP-LINK Technologies Co Ltd, has announced it will start rolling out a comprehensive training programme targeting all its retail partners in the UAE.
According to the company, the training initiatives will address all technical aspects for its networking and wireless products currently being sold in the retail channels.
Lucas Jiang, country manager, TP-LINK Middle East, said the TP-LINK retail training programme aims to empower sales staff of retailers to better understand the current networking products the company is developing and bringing to the Middle East.
Jiang said the training will address all aspects of how to sell TP-LINK products so that the end user customer can get the best service when they encounter any problems after purchasing the product.
"All retailers that currently sell our solutions such as Sharaf DG, Emax, Jumbo and others are expected to participate in this training programme," he said. "We will specifically be addressing the 802.11 ac technology and taking the participants to understand the popularity of ac technology and how they can provide the right solution to the customers based on their need."
He added that although the training scheme is aimed at equipping retailers' sales people, TP-Link will extend the training to technical staff as well. "There is nothing one loses by getting trained. It's always good to learn about new technology, trends and products coming into market."
Jiang explained that once trained, sales and technical people that go through the programme will be required to take an exam. "We will be certifying all those that pass the exams with a certificate that confirms their credentials," he said.
He added that the training will be organised through our retail distributor Techmicro for all the retail partners in the UAE. "We are covering all our retailers and because each retailer has specific needs, we will be tailoring the training programme to suit the needs of our partners," he added.