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Acronis readies channel partner programme

Vendor prepares to re-launch channel programme for resellers in MEA

Acronis readies channel partner programme
Ahuja says Acronis is building a proactive scalable business together with its distribution partners.

Plans by Acronis to re-launch its channel partner programme for resellers in the Middle East and Africa (MEA), have reached an advanced stage with the company outlining that it will unveil the new initiative next month.

The backup and disaster recovery (DR) solutions vendor has said the move to re-launch the partner programme is part of a broader strategy that is aimed at recruiting and enabling partners in MEA.

Guurprit Ahuja, director, Acronis MEA, said the company has streamlined its go to market strategy and is 100% working through channel partners across MEA.

Ahuja said the re-launch of the partner programme in the region is aimed at extending Acronis' footprint so that the company starts to work with systems integrators (SIs) that have the depth to provide solutions and services in the back up and DR segment. He added that the company is also recruiting smaller SIs with breadth in the SMB sector, where companies have 250 to 500 users.  "We are targeting all verticals in the region with our back up and DR solutions. We have identified Bahrain, Qatar, UAE, Oman, KSA and South Africa as key markets where Acronis will be focusing on in 2015 and beyond," he said. "We believe that once the programme is rolled out, we will be better positioned for growth."

Acronis said once launched, the channel partner programme will offer three reseller tiers namely Authorised, Gold and Platinum. "We are building a proactive scalable business together with our distribution partners Redington Gulf and iAxcess," he said. "We want to enable partners through our training and certification schemes and doing so will ensure that they are able to sell, implement and support our solutions in the market."

The company said once the channel partner programme is launched, it will initiate to unveil an initiative that will see it help partners jump onto the cloud services bandwagon. The company added that it wants channel partners to start offering Acronis Back up as a service, Acronis Back up Cloud as a service and DR as a service.

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