Angry Birds creator strikes toy deal with Lego
Ailing app-maker makes bid to revive flagging licensing business
Angry Birds creator Rovio today announced a deal with Denmark's Lego to launch a range of toys based on the hit mobile game, Reuters reported.
Finland-based Rovio made the deal at a time when the company is struggling to make money from the licensing of Angry Birds, the most downloaded paid mobile app of all time, as competing games such as Candy Crush and Minecraft grab the attention of mobile consumers.
Rovio saw a fall of 73% in earnings in 2014 as makers of toys, clothing and confectionery lost interest. The company recently cut its workforce by 14%, with 110 layoffs.
The launch of the Lego toys will coincide with the release of the first full-length Angry Birds movie in 2016.