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TP-LINK appoints new KSA business development manager

Fazal Khan to help networking and wireless solutions vendor develop its channel business in KSA

TP-LINK appoints new KSA business development manager
Khan will drive TP-LINK’s channel business with distributors and entire partner network across Saudi Arabia.

TP-LINK Technologies, a provider of SOHO and SMB networking products and wireless solutions, has appointed Fazal Khan as the new business development manager for its KSA operations.

The appointment of Khan will help TP-LINK develop the channel business in Saudi Arabia, the company, a maker of Wireless solutions, ADSL, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, said in statement.

In his role, Khan will drive TP-LINK’s channel business with distributors and entire partner network across Saudi Arabia, and ensure there is a robust pipeline of opportunities. In addition, Khan will help the company identify opportunities for campaigns, services and distribution channels that should lead to increased sales in the Kingdom. 

Mark Zhao, country manager, KSA, TP-LINK Middle East, said as the company is cementing its presence in the retail and traditional reseller and dealer channels in Saudi Arabia, it was important to bring somebody on board who is going to help with business development initiatives in the country. “We are delighted to have someone of Fazal Khan’s caliber join the TP-LINK team at this moment in the company’s young history in the Middle East. We are confident that Fazal will help us to engage with channel partners to strengthen our alliances with them and grow the business together,” Zhao said.

“I am delighted to be part of this growing team in KSA and the broader Middle East. My initial focus in this all important position will be to meet potential clients by growing, maintaining and leveraging the channel network,” said Khan. “I will be meeting key decision makers in the market to ensure a robust pipeline of opportunities for our channel partners.”

Khan said using his knowledge of the market and competitors, he will help TP-LINK identify and develop its unique selling propositions and differentiators to reseller partners and end user customers.

“I will be consulting with mid and senior level management on business trends with a view to developing new services, products, and distribution channels,” he explained.

Khan pointed out that Saudi Arabia has an open and competitive market and as a result, exceptional sales service and customer support are important factors in winning and maintaining new clients. “The ultimate driving growth factor for TP-LINK’s business in Saudi Arabia is the best value for money products that we provide to the consumers. With a well and professional market strategy, our Saudi team will facilitate this growth rate each year,” Khan said.

Looking ahead, Khan said there are good prospects for companies that want to resell their IT products to the Saudi Arabian market. However, Khan added that there are certain marketing procedures and sales techniques, which have to be observed in order to develop and sustain business relationships over a long period of time in KSA. “That will be my focus in this role,” he said.

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