Home / / Actifio seeks to appoint cloud provider partners

Actifio seeks to appoint cloud provider partners

Vendor wants partners to provide service-oriented solutions in the Middle East

Actifio seeks to appoint cloud provider partners
Amos says Actifio is exploring avenues to help resellers to grow their business by offering service-oriented solutions.

Copy data virtualisation solutions vendor Actifio, has revealed plans that will see it recruit a select number of channel partners and service providers to provide cloud services across the Middle East.

The plan comes as Actifio looks to identify and on board a small but targeted number of SIs and solution providers to become its cloud provider partners.

Grant Amos, general manager, MEA, Actifio, said as partner margins on hardware have been declining in the market for a while now, Actifio is exploring avenues to help resellers to grow their business by offering service-oriented solutions.

Amos said Actifio is readying to launch a cloud provider programme in the region and is seeking to recruit a new breed of solution providers who offer differentiated offerings to partner with the company. "We want to appoint channel partners and service providers who can provide services via the different forms of cloud services be it private, public or hybrid," he said.

He said in hammering out details for the programme, Actifio wants channel partners to embrace solutions and services leaning selling for their clients as that transforms them to be trusted advisors, while strengthening the value proposition to C-level executives. "This means new revenue opportunities along with a tremendous services drag and increasing your customer wallet share versus the competition," he said.

Amos said the company has already partnered with a managed services provider in KSA and is looking to appoint a partner in each country in the Gulf. "We are seeking to engage with SIs and solution provider partners that are willing to take a different route in the market to grow their businesses," he said.

He explained that for partners to grow in such a highly competitive channel landscape, they have to offer services and this programme is being rolled bearing that in mind. "With the rapid pace of change in IT, partners are faced with difficult decisions to make. They have to decide whether they want to do business as usual with margins being squeezed or embrace solutions and services, and put their businesses on the path to earn higher margins," he added.

Amos said with most organisations have virtualised most of their IT infrastructure, opportunities for the solutions Actifio provides are huge. "About 50% of our revenue globally comes from service providers. In launching this initiative, we are help our partners to navigate some of the challenges they are encountering in the market," he said.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.