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AJM Kooheji Group wins ME Retail Award

Bahrain-based IT distributor recognised for its all year promotional campaign initiatives in the Gulf state

AJM Kooheji Group wins ME Retail Award
Awasthi says winning the MERA award at DISTREE MiddleEast 2015 is an honour.

Bahrain-based consumer electronics distributor, AJM Kooheji Group, recently won an award at the DISTREE Middle East Retail Awards (MERA) for Customer Promotion of the Year.

The judging panel at the DISTREE MERA awards 2015 took into consideration the innovative techniques through which AJM Kooheji Group promoted the Ctroniq products range in the Kingdom of Bahrain and was selected the winner in the Customer Promotion of the Year category.

Sanjeev Awasthi, COO, AJM Kooheji Group, said: "The DISTREE MERA awards are one of the most prestigious awards for the IT and mobile retail industry. This year we saw participation of more than 500 delegates from different regions with vendors and retailers from Africa, CIS, GCC, Levant, Palestine, Turkey and Yemen."

Awasthi added that AJM Kooheji Group is delighted to have won in this category and most importantly that it was also a nominee in the Product Launch of the Year and Marketing Initiative of the Year category.

He added that AJM Kooheji Group won the award for its efforts in successfully launching Ctroniq products with unique campaigns and promotions throughout 2014 in Bahrain.

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