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Ingram Micro opens in Casablanca

New office will help distributor to target French-speaking North Africa

Opening the new office will support Ingram Micro's growth in North Africa, says Baghdadi.
Opening the new office will support Ingram Micro's growth in North Africa, says Baghdadi.

Ingram Micro has opened an office in Casablanca, Morocco, the company's first legal presence in French-speaking North Africa to service the fast growing market in the region.

The office was officially opened at a launch event in Casablanca, by executives from Ingram Micro META region, in the presence of 80 resellers.

The company will begin operations with distribution contracts for Microsoft, Oracle, Juniper Networks and NetApp, and plans to bring other vendors to the North African region.

In terms of technology sectors, the distributor will focus on cloud, networking, security, data centres, software and services, and will provide its channel partners with pre-sales, marketing, financial and technical support.

Ali Baghdadi, president Ingram Micro Technology Solutions, META region, commented during the event: "We are delighted to launch Ingram Micro North Africa. Ingram Micro had been long-standing supporter of North Africa from our operations in France and now with a local entity and a substantial investment and local management, we seek to help the IT channel to realise the promise of technology."

Fouad Amrani, country manager, Ingram Micro North Africa, added: "Morocco has been a strategic choice to launch Ingram Micro subsidiary in French speaking North Africa due to its geographical position and proximity with Maghreb and Africa Sub-Saharan countries. Through our launch in the region, we intend to bring to IT resellers and system integrators the value-added services of supply chain, pre-sales, financial and marketing support. Customer service is a key differentiator of Ingram Micro and we are planning to bring it to the resellers here."