Gulf favours Apple above market leaders in laptops: ITP.net survey
GCC consumers prefer MacBooks, above offerings from Lenovo, HP, Dell
A recent poll by ITP.net revealed Gulf residents prefer Apple MacBooks to those of other vendors, despite the Cupertino company traditionally lying outside the top five vendors by shipments.
Our Brand Preference Survey, which was conducted recently in conjunction with Channel Middle East magazine, showed 23.91% of GCC consumers favoured Apple in laptops, with 17.2% picking global PC shipments leader Lenovo. HP and Dell, the world's number two and three in shipments, respectively, were joint third in the vote, with 16.91% each.
The survey, which closed last month, was run to determine the preference patterns among Gulf residents for consumer electronics brands. With over 1,700 participants, ITP.net is able to report results with a margin of error of just 3%.
Respondents were mostly male (79%) and 78% were based in the UAE. Some 84% were aged between 21 and 50 and 68% earned a monthly salary of between $1,000 and $5,000.
When asked about their favourite laptop brand, respondents displayed a pattern different to that of worldwide shipments, where Apple normally remains outside the top five PC vendors of Lenovo, HP, Dell, Acer and ASUS, as per IDC's shipments rankings for the first quarter of this year.
Apple, did manage a brief outing as number five in the last holiday quarter (Q4 2014), taking 7.1% of the global market, but having placed its brand in a luxury bracket, the holiday season is often a time of increased sales for the company and unit sales are regularly supressed for its PCs, as consumers gravitate towards cheaper Windows machines.
In the survey, Apple also won on handsets and tablets, but Google's Android OS was still the preferred mobile platform.
Keep checking ITP.net for further brand success stories as we continue to report on the survey's findings. A full report on the findings will be published in the June edition of Channel Middle East.
The ITP.net Brand Preference Survey opened on 4 March and closed on 16 April. Responses numbered 1,757. Based on a confidence level of 99% and a Gulf population of approximately 50m, this yielded a margin of error of 3.08%, according to standard sampling calculations.