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Samsung back on top in smartphones

South Korean juggernaut reclaims global number-one position from Apple

Samsung back on top in smartphones

Apple's reign as the world's number-one smartphone maker was short-lived, according to research firm Strategy Analytics, which released figures today that showed South Korea's Samsung Electronics to be back on top.

Apple held the crown for the fourth quarter of 2014, after holiday shoppers gravitated towards its large-screen iPhone 6 Plus.

But Samsung shipped 83.2m globally in the first three months of 2015, capturing 24% of the market. Apple managed only 18%, but for Samsung the share was a considerable drop from Q1 2014's 31%.

"Samsung continued to face challenges in Asia and elsewhere, but its global performance has stabilised sufficiently well this quarter to overtake Apple and recapture first position as the world's largest smartphone vendor by volume," said Neil Mawston, executive director, Strategy Analytics.

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