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Intel adds more benefits to ITP programme

Chip makes changes to partner programme to include Specialty Benefits

Intel adds more benefits to ITP programme
Intel says the new benefits are aimed at rewarding resellers and helping them grow their businesses.

Chip maker Intel, has unveiled new Specialty Benefits for all channel partners on its Intel Technology Provider (ITP) programme, a move the company says will reward resellers and help them grow their business.

The vendor unveiled the new partner benefits at the Intel Solutions Summit (ISS) in Abu Dhabi currently underway, where more than 500 channel partners from Europe, Middle East and Africa (EMEA) are attending.

Richard Peel, channel marketing director, Intel Corporation, said the company has evolved the ITP programme to include Specialty Benefits for retailers, education sector and Internet of Things (IoT) Retail Solutions.

Peel said Intel has heeded the call from channel partners at last year's event to introduce more specialisations in the solutions that it brings to market. "We want to help you grow your business and build trust with your customers in the market," he said. "These benefits will ensure that your earn more rewards for investing in Intel."

He added that not only will the Specialty Benefits added to the ITP programme help channel partners more easily to use Intel speciality designation, but it will afford them a range of advantages including access to architects to help them build solutions, premium resources like research papers and the opportunity to earn more points. "For our channel partners, I think the biggest advantage is that they will be able to add value and sell solutions thereby increasing the potential of earning higher margins with solutions selling," Peel said.

Using the education sector as an example, Peel explained how Intel's education offerings will open up opportunities for channel partners to create more holistic solutions and earn good margins and ITP programme points. "Channel partners will be able to walk into verticals like education with the ability to serve their clients with Intel solutions," he said. "In evolving our ITP benefits, we want our channel partners to be at the core of the company's strategy going forward."

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