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Jumbo revamps Mall of the Emirates outlet

New Jumbo store designed around shopping and browsing preferences of consumer electronics enthusiasts

Jumbo revamps Mall of the Emirates outlet
Khanzadah says Jumbo is a pioneer in organised retail in the region.

Power retailer Jumbo Electronics, has re-launched its Mall of the Emirates store with a fresh, new format designed to take the customer experience to the next level and firmly establish it as the epitome of "cool" in consumer electronics.

The newly revamped retail outlet spans 27,000 square feet, features a clutter-free layout that facilitates easy navigation between product categories and is designed as space that encourages customers to browse and explore consumer electronics at leisure.

"Jumbo is a pioneer in organised retail in the region and we have been improving our in-store and online offerings consistently to create industry-best retail experiences that appeal to the region's international consumer base. We think ahead to keep up with customer preferences in the highly competitive consumer electronics retail segment," said Nadeem Khanzadah, head, OmniChannel Retail, Jumbo Group.       

Jumbo said its newly formatted store differentiates with elements that enable seamless customer experiences. "Using colour-coded wall fixtures and easily spottable signage, the store is also sectioned to allow fluid accessibility between main products and related accessories," he said.

Khanzadah added: "There is a lot more that goes in to store planning than what meets the eye. Studies by McKinsey show that improving store formats can increase customer sales by 20 to 30%. With this new layout, we have segmented the display to intuitively guide customers to the most in-demand products, as well as created special experience zones for products that need more time and space for customers to come to a buying decision. The key words here are proximity and convenience, along with an environment where customers don't need to be rushed through their browsing or purchase," explained Khanzadah.

"The shop-in-a-shop concept in the electronics segment is quite new to this region, but a tried and tested formula in other global markets. The space can be refitted with minimum effort to feature a larger, more impactful brand experience and we already have brands such as Sennheiser and Dyson taking advantage of this unique platform for enhanced in-store engagement," Khanzadah said.

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