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Vocalcom to invest in channel partners

Move part of wider strategy to expand channel coverage in MEA and Asia

Nassar says Vocalcom has scheduled to host a partner conference in Q2 2015.
Nassar says Vocalcom has scheduled to host a partner conference in Q2 2015.

Contact centre solutions major Vocalcom, has revealed that is expanding its channel coverage across the Middle East, Africa (MEA) and Asia by investing in tools and resources that help channel partners to grow their businesses to profitability.

The move comes as the vendor has outlined a strategy that will see it invest in existing business partners and seek to build new channel alliances.

According to Vocalcom, the MEA region has seen the contact centre market grow annually at a rate of 9% with a renewal ratio of 10% to a base of over 400,000 seats. The company said with 58% of this market recorded from the SMB and enterprise sector, a large trend of customer experience transformation from voice to omnichannel (mail, web, social, mobile and retail) and a strong integration with CRM have been identified.

Rana Nassar, Channel and Sales, operations manager, Vocalcom, said with the all-in-one and omnichannel contact centre solution, the company has attracted a large base of customers in many vertical sectors in the region including automotive, healthcare, government, finance and telecoms.

Nassar said Vocalcom has established a new channel programme aimed at arming its partners with all the necessary tools required for them to be able to solve their customer business challenges more efficiently. "Training, technical support, marketing services and activities bundled with new growth opportunities and educational tools will increase the partners' potential growth and knowledge from engaging with Vocalcom," she said.

Nassar added that Vocalcom will continue to grow its business through partners as this is key for success in the region. "We have planned a partner conference in the second quarter of this year and we are inviting all potential allies to join forces and register to attend and become part of the successful Vocalcom channel community," she added.