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Quantum to launch smartphone range

Dubai-based private label brand to unveil six smartphones and two feature phones

Quantum to launch smartphone range
Ismail says now is the right time for Quantum to launch its mobile phone portfolio.

Dubai-headquartered maker of mobile devices Quantum has revealed that plans to launch its long awaited smartphone and feature phone array have reached advanced stages, with the company expecting the products to hit the market as early as next month.

The move to launch the Quantum range of smart and feature phones, follows the company's success in the Middie East and Africa (MEA) with its tablet business.

According to Quantum, the company has seen overwhelming response to its tablet range of products in all the geographies where the products have been unveiled.

Tamer Ismail, vice president, Quantum, said all is set for the company's long-awaited launch of its smart and feature phones in the Middle East and Africa.

Ismail said the company has taken time to complement the tablet array because it wanted to develop this business first before launching the mobile phone range. "We believe now is the right time for us to take the Quantum brand to the next level of growth. We are coming into the market when there has been consolidation with some players exiting from the channel," he said. "We have worked hard to develop brand awareness with our tablet business. Launching the mobile phone range bodes well with our growth strategy."

Ismail explained that Quantum will be launching six smartphone models and two feature phones within the second quarter of 2015. "We will come to market with quality offerings that are competitively priced. An important aspect for us with our Quantum offerings is to ensure that our retail and traditional dealer channels remain profitable," he said.

Ismail said the feature phones will range from AED39 to AED99, while smartphones will start from AED149 for the entry level to AED1,999 for the top of the range handset.

Ismail reiterated that Quantum will work with all power retailers, independent high street retailers and the traditional reseller channel across the region. "This is critical because these channels are different and so too are their needs," he said.

Ismail was upbeat that the company will seal new partnerships at the forthcoming DISTREE Middle East even to be held in Abu Dhabi from 12th to 14th May, 2015.

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