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Dell creates META business region

Vendor restructures business to strengthen footprint in the region

Dell creates META business region
Driss Elougmani will lead Dell's META business.

Dell has combined its business in the Middle East, Turkey and Africa (META) to create one new business region.

The vendor has said the new structure provides additional support to customers and partners and is aimed at strengthening its presence in the broadened region.

Under the new business structure, Driss Elougmani previously executive director and general manager of Dell's Africa and Turkey business, will now lead Dell's META business.

The company said that in bringing together people, capabilities and strengths into one business, Dell has created a more scalable organisation where its specialist resources can operate across the entire region.

"At Dell we continuously strive to develop new and innovative ways to better meet the needs of our customers and partners. The creation of a META business region enables us to make the best use of our talent and portfolio of leading end to end solutions. We will also be able to share more customer references, helping customers of all shapes and sizes across the region achieve their business goals," said Michael Collins, VP and general manager, EMEA Emerging Markets."

Elougmani, a veteran of Dell for 13 years, brings extensive leadership experience and an impressive track-record of business growth from his previous roles. He is fluent in four languages having lived and worked in multiple countries, including Morocco, Germany, Ireland, France and the UAE.

Dave Brooke, previously executive director and general manager of Dell's Middle East business, is moving to a new executive role, heading up Dell's Client Solutions business in the Emerging Markets. Brooke has been responsible for running the Middle East business since early 2009 and oversaw significant growth in the region, helping to establish Dell as a recognised and trusted strategic partner to for customers and channel partners.

Dell's South Africa business continues to remain a separate organisation. 

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