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Innjoo launches flagship smartphone in Dubai

"ONE" to be sold exclusively through Souq.com will be available at the end of the month

The ONE smartphone weighs 123g, is 6.9mm thick and features a 5-inch HD display.
The ONE smartphone weighs 123g, is 6.9mm thick and features a 5-inch HD display.

Smartphone provider InnJoo Technology Company has today announced the launch of its flagship smartphone "ONE" at a press conference in Dubai.

The device, which will be sold exclusively through Souq.com, starting at a price of AED 499 includes its own proprietary software, allowing consumers to build their "perfect phone" by providing feedback via InnJoo's social network "InnForum".

Robert Liang, Managing Director, InnJoo, said: "Having begun our sales journey primarily on the Internet, our growth has been remarkable because of our premium quality products, competitive price points and unsurpassed user experience supported by continuous updated software. We take feedback from our end users, localise, and improve every detail from hardware to software based on it. The flagship model InnJoo ONE will also be sold online, allowing potential consumers the best price possible without compromising on style and performance."

The ONE smartphone, which weighs 123g, is 6.9mm thick and features a 5-inch HD display, is available in two variants, both powered by MediaTek True8core solutions: a 4G model which features MT6752M, MediaTek's 64 bit LTE processor, and a 3G model which features MediaTek's MT6592M processor, clocked at 1.7 GHz (4G-LTE) and 1.4 GHz (3G) respectively. Both models have 2GB RAM and 16GB ROM.

It also comes with InnOS 1.0, with built-in lock-screen animations, as well as InnJoo's own apps which are available at InnStore.

Referring to InnStore, Liang, commented: "Until now, we have launched a series of software and apps complementing our InnJoo Smartphone. InnCloud's active user base has reached 2.2m, up to 250,000 active users per week for InnBrowers and over 2m downloads from InnStore. It's a superb progress in a short period."

Featuring a 13MP rear camera with F2.0 high aperture, and a 5MP front camera with 88 degree wide-angle lens and modes including continuous capture, HD video recording, facial recognition and face beauty optimisation mode, the ONE comes in two colors, black and gold, and will be available in the UAE at a retail price of AED 599 for the 4G model, and AED 499 for the 3G model.

Both models will be available at souq.com from 24 March 2015, and consumers can pre-order from 11 March 2015.