Microsoft launches gold editions of flagship smartphones in UAE
Redmond’s devices unit issues glam refit for Lumia 830, 930, in select markets
Microsoft Devices this week announced the availability of gold-coloured editions of its Lumia 830 and 930 smartphones in UAE.
The blinged-up Lumia 830 will be priced at AED1,349, and the Lumia 930 at AED1,799. Both will be available in Axiom stores across the UAE, starting this week.
The gold editions are to be launched only in select markets, including the Middle East.
"The shades of gold have always been revered as a symbol of luxury, especially in the Middle East region," said Jon French, vice president, Middle East, Microsoft Devices.
"We are excited to bring exclusive editions of flagship Lumia devices that tap into the pulse points of the regional lifestyle community. With both Lumia 830 and 930 packing rich features such as wireless charging, optimized image stabilisation and SensorCore among others, it had to be complemented with an equally rich design, which has been made possible with the gold editions."