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Personal storage market stays flat in 2014

IDC sees 1.5% decline in shipment value year over year

Personal storage market stays flat in 2014
HDD vendors continued to increase their share in personal and entry-level units shipped

The global personal and entry-level storage market saw a slight decline over 2014, with annual shipment values decreasing by 1.5% year over year, according to the latest report from IDC.

The research house said that, all in all, 75.7m units were shipped by the end of the year, creating a market value of $6.6bn. The fourth quarter of the year saw a year-over-year shipment decline of 0.9%, with 20.5m units shipped, while shipment values declined more heavily at 5.2%.

"The personal and entry-level storage market finished 2014 flat, despite strong growth during the previous quarter," said Jingwen Li, research analyst, storage systems, IDC.

"The entry-level portion of the market showed consistent growth throughout the year, but it remains too small to drive growth for the entire market. The largest market segment, personal storage, fell victim to continued price declines, increased competition from public cloud providers, and a shift in consumer preferences towards online streaming media."

IDC noted that, for the fourth quarter of 2014, HDD vendors continued to increase their share in personal and entry-level units shipped, gaining 1.7 percentage points year over year to grow to 80.2% market share.

Although the entry-level storage market continued to be dominated by the mainstream non-HDD vendors, with 42.1% unit shipment market share, their market share continued to shrink by 17.6 points year over year, IDC said. HDD vendors, on the other hand, gained 14.8 percentage points from a year ago to represent 30.8% of the entry-level market shipments.

IDC said that personal storage represented 98.7% of unit shipments and 87.1% of the market value in Q4 2014, while entry-level storage represented 1.3% of the unit share and 12.9% of the shipment values.

The research house said that one factor in this change was that end users continued to migrate to higher capacity points to meet their storage needs. In the 3.50-inch market, 4+ terabyte (TB) devices crossed the 30% mark for the first time, accounting for 33.3% of all shipments in the quarter.

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