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IBM opens digital sales centre in Egypt

Centre will service customers and partners in Middle East and Africa

From left: Bruno Di Leo, Senior Vice President, Sales & Distribution, IBM; Dr Noha Adly, First Deputy to the Minister of ICT, and Hussein El Gueretly, CEO, ITIDA.
From left: Bruno Di Leo, Senior Vice President, Sales & Distribution, IBM; Dr Noha Adly, First Deputy to the Minister of ICT, and Hussein El Gueretly, CEO, ITIDA.

IBM has announced a major new presence in Egypt, with the launch of its Middle East and Africa Digital Sales Center in Cairo.

The centre will provide sales and services to customers and partners in 70 countries across the MEA region.

IBM said it has invested $3 million in the centre, as part of a three year agreement with the government Information Technology Industry Development Agency (ITIDA). The facility is the first of its kind for IBM in the region.

In addition to new roles at the Digital Sales Center, the company said it plans to hire more than 800 people across its network of delivery centres in the country over the next three years, serving clients around the globe.

The centre is part of a drive by IBM to enhance communication with customers through digital and social platforms. The centre will provide services to IBM clients in Arabic, English, French and Portuguese. The centre will aim to use IBM technology to improve engagement, so that clients will be able to engage with IBM representatives via an online interactive video chat through IBM's SoftLayer cloud as well as their mobile devices to continue the conversation in text chat or webcam discussion. Sales representatives can utilize IBM business analytics in a real-time evaluation of information from all relevant sources and expertise to support the creation of the client's cloud solution.

With these enhanced digital engagements, social media tools and processes within the centre, representatives also will be able to collaborate more easily with their peers and IBM industry specialists. This will enable more positive results, innovation and increased client satisfaction, leading to the creation of higher value solutions.

Dr Noha Adly, First Deputy to the Minister of ICT, said: "The announcement reinforces Egypt's position as a growing market in the field of service delivery and the job opportunities brought by foreign direct investments, which in turn are driving growth in the local economy."

"Today's announcement with IBM reflects the powerful mix of competitive advantages that Egypt is offering to the world," said Hussein El Gueretly, CEO, ITIDA. "Egypt is well known for its low cost, skilled talent pool, famous for its accent-free multi-lingual capabilities, as well as its strong technical competencies. We are fortunate to have over 35 universities and 100 institutes that graduate over 450,000 thousand students annually."

Opening the Center in Cairo, Bruno Di Leo, senior vice president IBM Sales and Distribution, commented: "Cairo joins Dublin and Dallas as home to the most innovative IBM sales centres worldwide. The centre will allow us to engage clients across any channel in a very modern, rapid and fluid way. I envision the centre becoming a key driver of digital innovation in Egypt and across the region."

Last year, IBM and ITIDA embarked on a project to provide cloud computing expertise to 100 Egyptian software companies to help drive innovation and new cloud development skills in the country. The goal is to boost Egypt's efforts to become a centre of cloud computing excellence in the region. IBM's support has already helped several of the first recipients successfully market and sell their products.

IBM has been present in Egypt since 1954 and has been serving clients across Africa since the 1920s. The company has expanded its presence and investment in recent years and now has a presence in 24 African countries.