Twitter strikes deal with Google for tweets in search results
Privacy pariah gets access to firehose as micro-blogging service tries to make posts more searchable
Twitter has struck a deal with Google to make tweets visible in search results, Bloomberg reported, citing anonymous insiders.
In making tweets more searchable, Twitter has given Google access to its highly coveted firehose, the name given to Twitter's tweet archive, although it was not clear how much of the trove would be made available to the search giant.
Google previously had to crawl Twitter's service for data, as it does with most other websites.
The deal will see Google, a company that has previously come under sharp criticism from privacy advocates, getting direct access to the posts of around 284m active monthly users. Twitter also provides data to Yahoo and Microsoft's Bing.
According to one of the insiders, no advertising revenue will change hands between Twitter and Google, suggesting a data-licensing agreement may be in place.
The news of its deal with Google follows Twitter's announcement earlier this week that it would start forging partnerships to display its promoted tweets on third-party websites and apps.