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SAP CEO urges UAE employers to embrace ‘Millennial Generation’

Chief exec says 18-to-30-year-olds in unique position to transform businesses

SAP CEO urges UAE employers to embrace ‘Millennial Generation’
McDermott: I believe the time is now to push [Millennials] into big challenges and empower them.

UAE employers must embrace the potential of "the Millennial Generation" to transform their businesses, SAP chief executive officer Bill McDermott advised, while visiting Dubai.

McDermott's visit came as he sought to promote his book "Winners Dream" an autobiographical work that strongly advocates entrepreneurial principles.

McDermott was addressing students at the American University in Dubai (AUD), but his remarks also applied to a business community that is coming to terms with rapid shifts in technology use, particularly as they apply to the UAE government's Vision 2021, and the public sector's pursuit of e-government, m-government and smart government initiatives.

Millennials, aged 18 to 35, will make up 75% of the total global workforce by 2025, according to SAP. As the first generation born into the mobile device era, McDermott sees them as having significant potential to transform companies and markets.

In the UAE, 54% of executives said that Millennials entering the workforce is a top trend impacting the workforce strategy, according to "Workforce 2020", a report by Oxford Economics and SAP.

"It's easy to forget that the Millennial generation was the first ever born into the mobile device," McDermott said. "The up-and-coming workforce expects the same experience in their professional lives during the week that they enjoy as consumers during the weekend.

"When I think about this generation in the UAE, they're fearless and ready to support innovation in every form. I believe the time is now to push them into big challenges and empower them."

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