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Huawei increases sales of consumer business globally

Chinese tech giant continues on the growth path with consumer business

Huawei increases sales of consumer business globally
Jian says the Middle East has been a high-growth market for Huawei.

Huawei has announced that worldwide sales revenue for the Consumer Business Group (BG) increased 30% year-on-year to $12.2bn in 2014, the first time that the company has crossed the $10bn.

According to the China headquartered vendor, shipments grew by 7.8% to a total of 138m devices in 2014, including 75m smartphones, representing a year-on-year increase of 45%.

"Our strategy of focusing on premium mid- to high-end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product research and development (R&D), brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market," said Jiao Jian, Middle East president, Huawei Consumer Business Group.

Jian added that the global influence of the brand has continued to grow, and Huawei has become the first mainland Chinese company to successfully enter Interbrand's "Top 100 Global Brands of 2014".

The company stated that over the past year, the Middle East has been a high-growth market for Huawei consumer devices with the company investing in numerous flagship products such as its Mate 7 smartphone, sports marketing platforms and naming Arabic singer Nancy Ajram as its Middle East and Africa brand ambassador.

Huawei said one of the most notable achievements of 2014 was the shipment contribution of mid- to high- end smartphones which rose to 18%. The Huawei P7, one of the company's premium flagship smartphones, achieved global shipments of 4m units only six months after it was launched, the company said in a statement.

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