Home / / TP-LINK aims to boost sales during DSF

TP-LINK aims to boost sales during DSF

Vendor supports retail partners with promotions during the Dubai Shopping Festival 2015

TP-LINK aims to boost sales during DSF
Jiang says TP-LINK is using DSF to raise brand awareness and showcase the depth of its solutions.

TP-LINK Technologies Co Ltd, a global provider of SOHO and SMB networking products, has announced that it is supporting all its power retail partners during the month long Dubai Shopping Festival (DSF).

The vendor has unveiled impeccable promotions aimed at stimulating sales for the new wireless and networking products it recently launched in the Middle East market.

According to TP-LINK, the company is working with Sharaf DG, E-max, LuLu, Jumbo Electronics, Plug-Ins, E-city, Virgin and Jacky's Electronics during this year's DSF to promote a wide range of its wireless and networking products.

Lucas Jiang, retailer manager GCC at TP-LINK Middle East, said the company recently unveiled new models in time for this year's DSF. Jiang said the models include the Archer C9, Archer C8 and TL-WA860RE. "We are giving special offers on all these product ranges throughout DSF," he said. "We have taken fast moving models from each category as part of our DSF promotions this year to ensure that our retail partners increase their share of TP-LINK business in the UAE."

He added that the Archer C7 AC router, RE200 range extender, M5360 Mobile WiFi and TL-WPA4220KIT Powerline Extender have performed extremely well in the UAE and regional market. "That's why we have put the products on promotion with our retail partners to not only boost sales but to augment the growth and market share these products currently have in the regional market," he remarked.

Jiang said the company has brought the best products as part of this year's DSF to celebrate with customers the success and growth the brand is having in the Middle East market. "I hope customers will enjoy the shopping and reliable Internet connectivity our networking products and solutions provide to their homes and small business environments," he added.

Jiang pointed out that as TP-LINK has a wide range of networking products, it is using the promotions it's running with all retailers to raise brand awareness and show customers the depth of its portfolio in the networking and wireless segment in Dubai. "We are one of the few vendors in the Middle East that has a wide range of networking and wireless offerings that are easy plug-and-play products," Jiang noted. "With our wide array of products, we have solutions to meet any demand for networking products and are confident that our sales will grow this DSF."

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