Home / / INTERSEC 2015: Panasonic’s CCTV portfolio adopts new tech

INTERSEC 2015: Panasonic’s CCTV portfolio adopts new tech

Company talks to ITP.net about 4K cameras and Video Surveillance as a Service

Hayashi: We don’t just show products, we show solutions.
Hayashi: We don’t just show products, we show solutions.

Panasonic came to this year's Intersec with its usual stable of IP CCTV cameras, but has joined the mobility and 4K realms in earnest with wearable cameras and UHD surveillance systems that allow functionality never before seen in corporate surveillance systems.

Speaking to ITP.net at the trade show, Noriyuki Hayashi, senior sales and marketing manager, System Solutions, Panasonic Marketing Middle East and Africa, explained how the firm's physical security portfolio was expanding.

"We don't just show products, we show solutions," he said. "[For example], this year we are showing a new solar-powered CCTV camera at our booth, which [caters to] non-powered areas or areas that are difficult to cable."

Also new this year is a thermal camera unit, designed for environments where visibility is compromised, such as poorly lit or foggy areas.

"Also, [we have solutions] for small businesses like retail, restaurants or coffee shops," Hayashi explained. "Systems that include cameras and recording equipment are too much of an investment [for these businesses], so for such cases we offer a cloud service, through a company called Cameramanager in Amsterdam [Netherlands]."

Panasonic acquired Cameramanager last year and now pushes small-business premises-surveillance solutions through its brand. The offering is known as Video Surveillance as a Service (VSaaS).

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But front and centre this year for Panasonic is 4K surveillance. As Hayashi explains, "4K is now becoming the trend".

"We continue to invest and innovate in the audio-visual [space], so for TV broadcasting and CCTV we developed 4K components," he said.

Adopting 4K opens a number of doors to vendors and their customers, Hayashi said. Apart from obvious enhancements in zoom and image analysis features - such as face recognition and other auto-response tools - 4K makes it easier for manufacturers to tack on value-added functions.

One such function is people-counting, which happens automatically at the control hub when a frame advances, or when people move in and out of predefined borders. Heat maps allow security personnel to examine how crowded areas are in relation to neighbouring zones. And a technique called moving object removal (MOR) allows the fading out of people and vehicles, so that a monitored area can be seen as empty, with all moving objects rendered as faint blue ghost images.

A further feature of a 360 camera seen by ITP.net was a simple point-and-click operation on live footage that allowed security staff to eavesdrop on conversations taking place many yards from the camera.

Mobility was not forgotten. Panasonic also has companion apps for many of its solutions and is also demonstrating a wearable camera at its stand.