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Silver Peak appoints new senior VP

Bob Bruce will lead the vendor’s Worldwide Channel Sales

Silver Peak appoints new senior VP
Bruce says Silver Peak’s technology innovation and customer-proven success in WAN deployments sets it apart.

Networking solutions vendor Silver Peak has announced that Bob Bruce has joined the company as senior vice president of Worldwide Channel Sales.

In this role, Bruce will leverage his extensive networking expertise to drive increased awareness of Silver Peak's partner programme and promote new revenue growth opportunities in WAN optimisation and the emerging software-defined WAN (SD-WAN) market.

"Bob joins us at a crucial time in our growth trajectory," said David Hughes, CEO of Silver Peak. "The increased use of cloud services has made the WAN a focal point for how enterprises connect to the cloud and internal applications. Bob's expertise will be instrumental in strengthening our channel program and helping partners realise the unique advantage they have to grow their business through Silver Peak's differentiated WAN solutions."

Bruce brings more than 30 years of experience leading sales strategy and channel development for top networking companies. Most recently, Bruce was vice president of channel sales at Aruba Networks.

"Silver Peak's technology innovation and customer-proven success in wide area networking deployments truly sets it apart from the competition," said Bruce. "With more resources being injected into Silver Peak's channel programs, I look forward to expanding the market opportunity for the Silver Peak channel and contributing to the company's future growth."

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